Strong children - a just world
The new motto and the fresh image impressively underline the mission of the international children's rights organization Terre des Hommes.
Terre des Hommes - Rebranding
Industry
NGO
Services
Corporate design
Logo system
Design principle
Social Media
Guidelines
Terre des Hommes is an international children's rights organization that campaigns for the protection and rights of children worldwide, especially in crisis and war regions. Under the new claim »strong children - a just world«, Terre des Hommes presents itself with a fresh, modern image that reflects the organization's important mission: To empower children worldwide and stand up for a just world. The newly developed color scheme and lively design embody the organization's core values - solidarity, participation and partnership. The realignment aims to communicate Terre des Hommes' message more clearly and forcefully in order to make its commitment to a better future for children worldwide more visible.
More dynamism in digital applications
In digital applications, the diverse color palette and markers can be used to create varied layouts. A balanced combination ensures a dynamic and lively appearance.
»The drop in our logo symbolizes how many small contributions together can make a big difference.«
Joshua Hofert, board member of Terre des Hommes