Skip to content

Privacy Policy

In the following, we inform you about the processing of your personal data by us and the claims and rights to which you are entitled according to the data protection regulations.

This data protection information informs you about the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content connected with this offer (hereinafter jointly referred to as "online offer" or "website"). The data protection information applies regardless of the domains, systems and devices used (e.g. desktop or mobile).

Personal data within the meaning of the GDPR is all data that can be personally related to you, e.g. name, address, e-mail addresses, user behaviour. Which data is processed in detail and how it is used depends largely on the services used by us.

In our data protection information, we use various other terms in the sense of the GDPR. These include terms such as processing, restriction of processing, profiling, pseudonymisation, controller, processor, recipient, third party, consent, supervisory authority and international organisation. You can find the relevant definitions for these terms in Article 4 of the GDPR.

 

1. Who is responsible for data processing and whom can I contact?

Responsible is:

wirDesign communication AG
Kesselhaus – Berliner Straße 82
13189 Berlin
T +49 30 275728-0
F +49 30 275728-28
welcome@wirdesign.de

 

You can reach our
Company Data Protection Officer at:

mip Consult GmbH
Rechtsanwalt Asmus Eggert
Wilhelm-Kabus-Straße 9
10829 Berlin
T +49 30 275728-0
datenschutz@wirdesign.de
www.sofortdatenschutz.de

 

2. What sources and data do we use?

We process personal data that we receive from you in the course of using our website and our business relationship.

In the case of purely informational use of the website, we only collect the personal data that your browser transmits to our server. When you access our website, we collect the following access data, which is technically necessary for us to display our website to you and to ensure its stability and security. The access data includes the IP address, date and time of the request, time zone difference to Greenwich Mean Time (GMT), content of the request (i.e. name of the specific website accessed), access status/HTTP status code, amount of data transferred in each case, referrer URL (previously visited page), browser type and version, operating system and its interface, language and version of the browser software, notification of successful retrieval.

Furthermore, we receive your personal data if you contact us via contact form or e-mail. Personal data here are e.g. name, address, e-mail, telephone number and, if applicable, the data you send us as a message (hereinafter referred to as "contact data").

 

3. What do we process your data for (purpose of processing) and on what legal basis?

We process personal data in accordance with the provisions of the European Data Protection Regulation (DSGVO) and the Federal Data Protection Act (BDSG) for the following purposes and on the basis of the following legal grounds:

 

3.1 To fulfil pre-contractual and contractual obligations,
Art. 6 para. 1 p. 1 lit. b GDPR

When contacting us (via contact form or email), your information is processed for the purpose of handling the contact request and its processing on the basis of the performance of pre-contractual measures, Art. 6 para. 1 sentence 1 lit. b GDPR.

 

3.2 Within the framework of the balancing of interests,
Art. 6 para. 1 sentence 1 lit. f GDPR

We process your access data (see data listed above under point 2) to protect the legitimate interests of us or of third parties. In particular, we pursue the following legitimate interests:

  • Advertising or market and opinion research, insofar as you have not objected to the use of your data;
  • If you have objected to the use of your data for the purposes of advertising or market and opinion research or have revoked your consent, we store the necessary data in a blacklist in order to be able to effectively implement the objection or revocation;
  • Enforcement of legal claims and defence in legal disputes;
  • Ensuring IT security and IT operation, in particular of the website (see data listed above under point 2);
  • Measures for business management and further development of services and products.


3.3 Based on your consent,
Art. 6 para. 1 p. 1 lit. a GDPR

Insofar as you have given us consent to process personal data for certain purposes (e.g. inclusion of your contact details in our freelancer pool, sending newsletters, advertising approaches by telephone, e-mail, SMS, etc.), this processing is lawful on the basis of your consent.

Consent given can be revoked at any time. Please note that the revocation is only effective for the future. Processing that took place before the revocation is not affected. The revocation can be sent to the contact details above or to datenschutz@wirdesign.de.

 

3.4 As part of the balancing of interests
§ 25 para. 2 no. 2 TTDSG, Art. 6 para. 1 sentence 1 lit. f GDPR or on the basis of your consent, § 25 para. 1 TTDSG, Art. 6 para. 1 sentence 1 lit. a GDPR

We use cookies and similar technologies on our website. We store information on your end device because this is absolutely necessary in order to make our website available to you. The data processing is carried out to safeguard our legitimate interest in the best possible functionality of the website.

When you visit our website for the first time, you will also be asked whether you wish to consent to the setting of technically unnecessary cookies and the use of comparable technologies. The collection and storage of data, as well as any subsequent data processing associated with this, will only take place with your express consent.

Further information on the use of cookies and similar technologies can be found below in section 12.

3.5 Establishment of an employment relationship,
§ 26 BDSG, Art. 6 Abs. 1 S. 1 lit. b GDPR

When you contact us (e.g. via the contact form on our job portal or by email) in connection with your application, we process your data in order to check your suitability for the position (or any other open positions in our company) and to carry out the application process, Art. 26 BDSG, Art. 6 para. 1 sentence 1 lit. b GDPR. Your applicant data will be reviewed by the HR managers after receipt of your application. Suitable applications are then forwarded internally to the department managers responsible for the respective open position. They will then decide on the next steps. Within the company, only those persons have access to your data who need it for the proper conduct of our application process.

We use the personnel administration and applicant management software of Personio GmbH, Buttermelcherstraße 16, 80469 Munich, Germany (hereinafter referred to as "Personio") to process applicant data. The data transmitted as part of your application will be transmitted in encrypted form and stored and processed in a database operated by Personio. Further information on data protection at Personio can be found at https://www.personio.de/datenschutz/.

Should the data be required for legal prosecution after completion of the application process, data processing may be carried out on the basis of the requirements of Art. 6 GDPR, in particular to safeguard legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Our interest then lies in the assertion or defence of claims.

 

4. Who receives my data?

Within the company, those departments that need your data to fulfil our contractual and legal obligations will receive access to it.

Processors we use (Art. 28 GDPR) may also receive data for these purposes. These are companies in the categories of IT services, logistics, printing services, telecommunications, financial services, advice and consulting as well as sales and marketing. If we pass on data to our service providers, they may only use the data to fulfil their tasks. The service providers have been carefully selected and commissioned by us. They are contractually bound by our instructions, have suitable technical and organisational measures in place to protect the rights of the data subjects, guarantee an appropriate level of data protection and are carefully monitored by us.

We only disclose data to third parties who are not processors as required by law. We only pass on users' data to third parties if this is necessary, for example, on the basis of Art. 6 Para. 1 Sentence 1 lit. b GDPR for contractual purposes or on the basis of legitimate interests pursuant to Art. 6 Para. 1 Sentence 1 lit. f. GDPR in the economic and effective operation of our business or you have consented to the transfer of data. In the case of purely informative use of the website, we do not pass on any data to third parties.

 

5. How long will my data be stored?

For security reasons (e.g. for the clarification of abuse or fraud), log file information is stored for a maximum of seven days and then deleted (see point 2 above). Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

Insofar as necessary, we process and store your personal data for the duration of our business relationship, which also includes, for example, the initiation and processing of a contract.

Applicant data is deleted after 6 months in the event of a rejection. In the event that you have agreed to further storage of your personal data, we will transfer your data to our applicant pool. The data will be deleted there if you revoke your consent or after 24 months at the latest. Should we fill the advertised position with you, your data will be stored in our personnel management system.

Personal data of freelancers will be deleted after 6 months in case of a rejection. In the event that you have agreed to further storage of your personal data, we will transfer your data to our freelancer pool. There, the data will be deleted if you revoke your consent or after 24 months at the latest. 

Furthermore, we are subject to various storage and documentation obligations, which result from the German Commercial Code (HGB) and the German Fiscal Code (AO), among others. The retention and documentation periods specified there are two to ten years. 

Finally, the storage period is also assessed according to the statutory limitation periods, which, for example, according to §§ 195 et seq. of the German Civil Code (BGB), usually amount to three years, but in certain cases can also be up to thirty years, whereby the regular limitation period is three years.

If you assert your rights as a data subject, we will store the information provided to you in this regard until the expiry of the statutory limitation period in accordance with Section 31 (2) No. 1 OWiG, Section 41 (1) BDSG, Art. 83 (5) (b) GDPR for 3 years. This period may be extended if the statutory limitation period is extended due to interruptions of the limitation period (e.g. in the context of enquiries by the supervisory authorities). 

 

6. Will data be transferred to a third country or to an international organisation?

 The data provided will be processed within the European Union and in the USA. When transferring data to the USA, we ensure that the recipients of the data are certified in accordance with the EU-U.S. Data Privacy Framework or that we agree EU standard data protection clauses with recipients without certification. If we base the data transfer on the EU standard data protection clauses, we will take additional security measures in order to protect your data and to achieve an appropriate level of protection for your personal data. You have the option of obtaining or viewing a copy of the EU standard data protection clauses. If necessary, we will obtain your express consent for the transfer of data to the USA.

 

7. What data protection rights do I have? 

Every data subject has

  • the right to information according to Art. 15 DSGVO (i.e. you have the right to request information about your personal data stored by us at any time), 
  • the right to rectification in accordance with Art. 16 DSGVO (i.e. in the event that your personal data is incorrect or incomplete, you may request that it be rectified), 
  • the right to erasure under Art. 17 GDPR and the right to restriction of processing under Art. 18 GDPR (i.e. you may have the right to request erasure or restriction of processing of your personal data if, for example, there is no longer a legitimate business purpose for such processing and legal retention obligations do not require continued storage), 
  • the right to data portability from Art. 20 DSGVO (i.e. you may have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format and to transfer this data to another controller without hindrance). 

Furthermore, you can revoke consent, in principle with effect for the future.

Furthermore, you have the right to lodge a complaint with a data protection supervisory authority (Art. 77 DSGVO in conjunction with § 19 BDSG). You can find the supervisory authority responsible for you at

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

In addition, we would like to inform you about your right of objection according to Art. 21 DSGVO:

 

INFORMATION ABOUT YOUR RIGHT OF OBJECTION ACCORDING TO ART. 21 DSGVO

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1), first sentence, point (e) of the DSGVO (data processing in the public interest) and Article 6(1), first sentence, point (f) of the GDPR (data processing based on a balance of interests). 

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. 

In individual cases, we process your personal data to carry out direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct advertising. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes. 

The objection can be made form-free and no transmission costs other than those according to the base rates will be incurred. 

If possible, the objection should be addressed to: 

wirDesign communication AG
Kesselhaus – Berliner Straße 82
13189 Berlin
T 030 275728-0
F 030 275728-28
or by e-mail to:
E-mail address  (e.g. datenschutz@wirdesign.de)

 

8. To what extent is there automated decision-making in individual cases?

As a matter of principle, we do not use fully automated decision-making pursuant to Article 22 DSGVO for the establishment and implementation of the business relationship. Should we use these procedures in individual cases, we will inform you of this separately if this is required by law. 

 

9. Is there an obligation for me to provide data?

Within the scope of our website, you must provide the personal data that is required for the use of our website for technical or IT security reasons. If you do not provide the aforementioned data, you will not be able to use our website.  

When contacting us by form or e-mail, you only need to provide the personal data required to process your enquiry. Otherwise we will not be able to process your enquiry. The information required can be found in the respective form. All data marked as voluntary can be left blank.

 

10. Newsletter 

You have the option of subscribing to our e-mail newsletter via our website. If we specifically describe individual newsletters as part of the registration process, this description is decisive for the consent of a newsletter subscriber. The regular content of our BrandNews newsletter includes, for example, information about branding and design, new projects and offers from wirDesign. If no separate description is provided when registering for the newsletter, you will receive information about our products, offers and promotions as well as information about our company in our newsletters.

The following paragraphs also apply if you have consented to the sending of further electronic notifications with advertising information or the sending of white papers.

The only mandatory information for sending the newsletter is your e-mail address. Optionally, we ask you to provide a first and last name so that we can address you personally in the newsletter. When you register for the newsletter, we also store your IP address entered by the Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your e-mail address at a later date. Changes to your data stored with the newsletter service provider are also logged. The registration process is logged on the basis of our legitimate interest in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR and serves as proof of consent to receive the newsletter.

Our email newsletters are sent via HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA ("Hubspot"). Hubspot processes the information provided when registering for the newsletter to send and statistically analyse the newsletter on our behalf. We have agreed server locations in Germany with Hubspot. Please note that Hubspot may, however, transfer data to affiliated companies or service providers located in a country outside the European Union (EU) and the European Economic Area (EEA).

For statistical analysis, the emails sent contain so-called web beacons. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. Technical information is also collected (e.g. the time of access, the IP address and browser and device information (e.g. the operating system). This data is used exclusively for the statistical analysis of newsletter campaigns and is not used to personalise the newsletter.

If you wish to withdraw your consent to data processing for statistical analysis purposes, you must unsubscribe from the newsletter.

Data collection is carried out in accordance with Section 25 (1) TTDSG, downstream data processing in accordance with Art. 6 (1) sentence 1 lit. a GDPR, provided that you have expressly consented to the delivery of our newsletter using the double opt-in procedure (DOI). This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on a corresponding link. This confirmation serves to ensure that only people who have access to the e-mail address provided subscribe to our newsletter.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending us a corresponding message via our contact options mentioned above. Once you have cancelled your subscription, your email address will be deleted from our newsletter mailing list immediately.

Further information on data processing can be found in Hubspot's privacy policy at https://legal.hubspot.com/privacy-policy.

 

11. Direct advertising for existing customers

If you have provided us with your e-mail address in the course of contract initiation or conclusion, we reserve the right to regularly send you offers for similar goods or services by e-mail. The e-mail is sent via HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA ("Hubspot"). There is no email tracking, i.e. neither openings, clicks nor IP addresses are tracked and stored when the email is sent. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying us via the contact options mentioned above. You will only incur transmission costs for this in accordance with the basic tariffs. Upon receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

 

12. Cookies and comparable technologies

We and any services used by us use cookies and similar technologies on our website, such as web storage or web beacons (see below).

Cookies are stored in the browser on the user's end device. They contain information that is stored about a visited page. The cookie is either sent to the browser by the web server or generated in the browser by a script (JavaScript). The web server can read this cookie information directly on subsequent visits to this page or transmit the cookie information to the server via a script on the website. If cookies are set, they generally collect and process certain user information such as browser and location data and IP address values to an individual extent. Some of these cookies are essential for the functioning of our website, while other cookies help us to improve our website by providing us with insights into how you use the website.

With web storage, information is stored locally in your browser's cache. The stored information is either automatically deleted after the browser window is closed ("session storage") or remains there so that it can be read again when you visit the website again ("local storage"), unless you delete your browser cache ("browser data"). 

Web beacons are 1×1 pixel-sized graphics that are integrated into websites or emails (newsletters) in various ways and are also used to collect and analyse user data.

We store information on your end device if this is absolutely necessary to make our website available to you, Section 25 (2) No. 2 TTDSG. Otherwise, data is only collected with your express consent in accordance with Section 25 (1) TTDSG. If personal data is also processed by individual cookies, the processing is carried out in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR for the execution of the contract, in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit or in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR as a result of your consent. You have the option to withdraw your consent at any time via our consent settings, which can be found in the footer of the website.

You can prohibit the storage of cookies individually via the settings of your browser (you can find out how to set the cookie handling via the help page of the browser). You can find help on cookie management in the most common browsers at the following addresses:

Please note that deactivating cookies can lead to functional restrictions on this website.

In addition, you can deactivate cookies that are used for reach measurement and advertising purposes via the deactivation page for consumers from the EU https://www.youronlinechoices.com/de/praferenzmanagement/.

We will inform you about the specific use of cookies and comparable technologies, as well as the scope of the information collected in each case, in the following paragraphs. An overview of the cookies and similar technologies used can be found in the footer of our website under "Cookies".

 

13. Consent management

To enable you to manage your consents conveniently, a consent banner is displayed when you first visit our website. For consent management, we use Cookiebot by Usercentrice, a consent management service provided by Usercentrics A/S, Havnegade 391058 Copenhagen, Denmark ("Usercentrics"). You are given the opportunity to inform yourself about the use of cookies and similar technologies and the processing of personal data on our website and to give your consent to services requiring consent.

On our behalf, Usercentrics processes the IP address and geographical location, the opt-in and opt-out data, the referrer URL, the user agent, your user settings, a consent ID, as well as the time of consent and the consent type. Your consent settings are stored in a cookie on your end device. The cookie is valid for 1 year.

If you have given us your consent to set cookies and similar technologies and to process your data, you can revoke your consent at any time with effect for the future via the consent settings under "Cookies" in the footer of our website.

The data is collected in accordance with Section 25 (2) No. 2 TTDSG, the subsequent data processing in accordance with Art. 6 (1) sentence 1 lit. c GDPR, as obtaining consent for the use of cookies and similar technologies and the processing of personal data is required by law, and in accordance with Art. 6 (1) sentence 1 lit. f GDPR on the basis of our legitimate interest in consent management.

 

14. Google services

We use the services of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") on our website.

When using the Google services mentioned below, the data collected in this context is generally transmitted to a server in the USA.

In connection with the use of Google Tag Manager, Google Ads (conversion tracking and remarketing) and Google Analytics, data is collected and stored in accordance with Section 25 (1) of the GDPR and the subsequent data processing in accordance with Art. 6 (1) sentence 1 lit. a GDPR on the basis of your express consent. You can revoke your consent at any time with effect for the future via the consent settings under "Cookies" in the footer of our website.

When using the Google reCAPTCHA function, data is collected in accordance with Section 25 (2) No. 2 TTDSG, and downstream data processing in accordance with Art. 6 (1) sentence 1 lit. f GDPR on the basis of our legitimate interest in protecting our website from abusive access by bots, i.e. spam protection and protection against attacks (e.g. mass requests).

You can find more information on the processing of your data in the following paragraphs. Further information on the processing of your data by Google can be found in Google's data protection information at http://www.google.de/policies/privacy/.

a) Google Tag Manager

We use Google Tag Manager to integrate other third-party services. The Google Tag Manager itself does not set any cookies, but Google receives your IP address. 

b) Google reCAPTCHA

We use the "reCAPTCHA" function to protect our forms and other user interaction points from bots and spam.

Google reCAPTCHA is a security mechanism that aims to ensure that the interaction between a user and a website originates from a human user. Depending on the result of the check, we can process or reject requests via our website. On our behalf, Google processes the IP address, browser and device information, language settings, location, mouse movements, interactions with ReCaptcha on other websites, possibly cookies and the results of manual recognition processes (e.g. selection of images according to certain criteria). 

c) Google Ads conversion tracking

We use the online advertising programme "Google Ads" to place advertisements within the Google advertising network. In connection with this service, we use Google Ads Conversion Tracking to measure the success of our advertising campaigns and to achieve a fair calculation of advertising costs. We also aim to show you adverts that are of interest to you and to make our website more attractive to you.

With conversion tracking, Google sets a cookie when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognise that the user has clicked on the ad and has been redirected to this page. The following data is processed as part of this service: the IP address, browser and device information, the referrer URL, the time of the visit, the cookie ID and general usage data, such as the adverts clicked on and the web request. The information collected using the conversion cookie is used to compile statistics. This tells us the total number of users who clicked on our advert and were redirected to our website. We do not receive any information with which users can be personally identified. The standard lifespan of Google Ads cookies is 30 days. The data is deleted as soon as it is no longer required for processing purposes.

You can find more information on the use of data for marketing purposes by Google on the overview page: https://www.google.com/policies/technologies/ads.

d) Google Ads Remarketing

We use Google Ads Remarketing as part of Google Ads. With the Google Ads Remarketing function, we can target users within the Google advertising network who have already interacted with our website.

For these purposes, when our and other websites on which Google marketing services are active are called up, Google executes a code directly from Google and so-called (re)marketing tags (also known as "web beacons") are integrated into the website. Google also sets cookies in the browser of your end device, which automatically enable interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit.

The following data is processed: the IP address, browser and device information, the referrer URL, the time of the visit, the cookie ID, the web request and general usage data, such as the pages visited. Google uses this data to create pseudonymised user profiles. The data collected is stored for up to 13 months.

Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalise ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. You can opt out of personalised advertising at https://myadcenter.google.com/.

e) Google Analytics

We use the web analysis service Google Analytics. Google collects information on our behalf about the use of our website in order to analyse it, to compile reports on the activities within this website and to provide us with further services associated with the use of this website. For these purposes, Google sets cookies on our website, which are stored on your device.

The following data is processed as part of Google Analytics: IP address and geographical location, browser and device information and the referrer URL. Information on the usage behaviour of our visitors on the website is also recorded. Google creates pseudonymised user profiles. The data collected is stored for 14 months.

For access originating from the EU, IP address data is only used to derive location data and then deleted immediately. They are not logged, are not accessible and are not used for other use cases. In Google Analytics 4, all data from devices located in the EU (based on the geographical location according to the IP address) is collected via domains and servers in the EU before the traffic is forwarded to Analytics servers for processing. Google's analytics servers are located in the USA.

 

15. LinkedIn Insight Tag

Our website uses the "LinkedIn Insight Tag" of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. The "LinkedIn Insight Tag" tells us which LinkedIn ad or interaction on LinkedIn brought you to our website. This allows us to better control the display of our advertising. LinkedIn also offers the option of retargeting via the Insight Tag. We can use this data to display targeted advertising outside our website without identifying you as a website visitor.

In this context, a JavaScript code is integrated on our website that enables the collection of the following data, among others: IP address and geographical location, browser and device information, referrer URL, information on usage behavior on our website. In addition, cookies are set that are stored on your end device and information is stored in web storage.

This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days.

Please note that the data may be stored and processed by LinkedIn so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes. The data is also processed in the USA.

The processing of the data is the joint responsibility of LinkedIn and us in accordance with Art. 26 GDPR. The primary responsibility for the processing of personal data via the Insight Tag lies with LinkedIn and all obligations under the GDPR with regard to the processing of personal data are fulfilled by LinkedIn (in particular the information obligations pursuant to Art. 12 et seq. GDPR, safeguarding the rights of data subjects pursuant to Art. 15 et seq. GDPR, notification of data breaches pursuant to Art. 33, 34 GDPR).

The agreement on joint responsibility pursuant to Art. 26 GDPR can be found at: https://legal.linkedin.com/pages-joint-controller-addendum. 
Data collection and storage is carried out in accordance with Section 25 (1) TTDSG, the subsequent data processing in accordance with Art. 6 (1) sentence 1 lit. a GDPR on the basis of your express consent. You can revoke your consent at any time with effect under "Cookies" in the footer of the website.

Further information on this can be found in LinkedIn's privacy policy at: https://de.linkedin.com/legal/privacy-policy. 
LinkedIn members can control the use of their personal data for advertising purposes in their account settings. There is also the option ("opt-out") to click https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

 

16. Hubspot Analytics

We use the web analytics service of HubSpot Inc, 25 First Street, 2nd Floor, Cambridge, MA 02141, USA ("Hubspot").

Hubspot collects information on our behalf about the use of our website in order to evaluate it and compile reports on the activities within this website. Hubspot uses cookies on our website for these purposes, which are stored on your end device.

The following data is processed as part of the web analysis: the IP address and geographical location, browser and device information, the referrer URL and usage data, such as the duration of your visit and the pages you have accessed.

We have agreed server locations in Germany with Hubspot. Please note, however, that Hubspot may transfer data to affiliated companies or service providers located in a country outside the European Union (EU) and the European Economic Area (EEA).

The collection and storage of data is carried out in accordance with § 25 para. 1 TTDSG, the subsequent data processing in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR on the basis of your express consent. You can revoke your consent at any time with effect for the future in the consent settings.

Further information on this can be found in Hubspot's data protection information at: https://legal.hubspot.com/de/privacy-policy.

 

17. Integration of third-party content

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 sentence 1 lit. f GDPR), we use content or service offers from third-party providers within our online offer in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content"). This always presupposes that the third-party providers of this content are aware of the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

The following presentation provides an overview of third-party providers and their content, together with links to their data protection information, which contains further information on the processing of data:

  • Videos from the "Vimeo" platform of the third-party provider Vimeo, Inc, 555 West 18th, New York, New York 10011, USA. Data protection information: https://vimeo.com/privacy Cookie policy: https://vimeo.com/cookie_policy
  • To make our website visually appealing, we use Adobe Typekit from Adobe Systems Software Ireland Ltd. 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of Ireland ("Adobe"). This service gives us access to the Adobe font library. In order for the fonts we use to be integrated, your browser must establish a connection to an Adobe server in the USA and download the required font. Adobe then receives the information that our website has been accessed from the IP address of your device. Further information about Adobe Typekit can be found in Adobe's privacy policy at https://www.adobe.com/de/privacy.html.

 

18. Our social media presences

You can find us on social networks and platforms so that we can also communicate with you there and inform you about our services.

We would like to point out that your data may be processed outside the European Union and that the data is generally processed for market research and advertising purposes. Usage profiles can be created from the usage behavior and resulting interests of the users. These usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that presumably correspond to the interests of the users. For this purpose, cookies and similar technologies may be stored on users' end devices, in which the usage behavior and interests of the users are stored. Other data may also be stored in these user profiles, in particular if the users are members of the respective platforms and are logged in to them. 
On our website, we only link to our company profiles on the respective social networks. Please note, however, that when you click on a link to the social networks, data is transferred to their servers. If you are logged in to the respective social network with your user name and password at this time, the information that you have visited our company profile on the respective social network from our website will be transmitted there and the respective provider can save this information in your user account.

In principle, we have no significant influence on the data processing of social networks. However, we receive statistics from the providers about the use of and visits to our company profiles in the social networks (e.g. information about the number of views, interactions such as likes and comments as well as summarized demographic and other information or statistics). Further information on the data used by the providers can be found in the providers' data protection information linked below.

If we receive your personal data as part of our social media presence (e.g. as part of a message), you are entitled to the rights set out above in this data protection information. You can address your inquiries regarding data processing in the context of our company profiles to us using the contact details above.

If you also wish to assert rights against the provider of the social network, the easiest way to do so is to contact the respective provider directly. The provider knows both the details of the technical operation of the platform and the associated data processing as well as the specific purposes of the data processing. The contact details can be found in the data protection information linked below. We are also happy to support you in asserting your rights, insofar as this is possible for us.

The processing of users' personal data is generally based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. The legal basis is also Art. 6 para. 1 sentence 1 lit. b GDPR if we receive and process your data as part of a contract-related request via our social media presence. The legal basis for the linking and operation of our company profiles in the social networks, including the receipt of statistics on the use of our company profiles, is Art. 6 para. 1 sentence 1 lit. f GDPR based on our legitimate interest in our corporate communication in the respective social networks.

For information on the respective processing and the respective objection options, please refer to the data protection information of the providers linked below: