Actively promoting a sustainable society worth living in.
Together with Evangelische Bank, wirDesign has realized an online annual report that not only informs, but also provokes and encourages dialogue.
Evangelische Bank - digital annual report 2023
Industry
Finance
Services
Consulting
Concept
Editing and text
Design
Digital and Content Strategy
Programming
What is driving the social and healthcare sectors? How can challenges such as skilled labor shortages, regulatory requirements, digitalization and sustainable transformation be met? Evangelische Bank's 2023 online annual report not only provides answers – it also asks the right questions.
Guided by the motto »What drives you, drives us«, themes unfold across various channels. These themes go far beyond traditional reporting. In four »discussion rooms«, renowned voices from academia, and the social and healthcare sectors come together to stimulate debate and open up new perspectives.
This multifaceted and lively discourse is reflected in the animated key visual. The visual is a moving and colorful »atmospheric image« of the encounter of aspects, arguments and ideas.
/Evangelische%20Bank/Woman_Macbook.png)
/Evangelische%20Bank/Hand_Holding_Phone_gespiegelt.png)
Videos, podcasts and linked articles about the »Change for all. Future for me.« campaign and the online magazine »EinBlick« create a lively experience. The link to the »EB-LebensWert-Treff« was also chosen deliberately in order to continue and deepen the topics discussed there.
Thanks to »Liquid Reporting«, a new form of reporting created for this annual report, this online report becomes a source of knowledge for managers and decision-makers in the social and healthcare sectors, diaconal and church-based organizations, institutional investors, industry experts and the interested public. The publication »Financial Information« is aimed specifically at the financial community. A custom set of icons developed specifically for this report creates visual relief and highlights key figures both online and in the financial information.
»The best solutions only come about through dialogue. This applies to the meaningful work of Evangelische Bank in the health and social sectors as well as the creation of our annual report. The concept of discussion rooms symbolizes what communication and society need in equal measure: openness and constructive engagement in the quest for the best way forward.«
Dr. Bernadette Tillmanns-Estorf
Director of Human Resources, Marketing & Communication
The report and topics covered don’t just reflect the values of Evangelische Bank. The lively presentation is in keeping with the bank's active, committed and modern character. The design sets visual accents that purposefully draw attention to the content.
In an environment characterized by change and uncertainty, Evangelische Bank is sending a strong, credible message with this annual report: it not only stands for financial services, but is also a reliable partner for sustainable economic stability and social progress. A report that shows what drives the bank – and what the future needs.
/Evangelische%20Bank/floating_ipads.png)