Google is certified in accordance with the Privacy Shield Framework and therefore subject to European data protection laws (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the usage of our website, to create reports about website activities, and to provide us with additional services related to the use of the Internet and this website. This allows for the creation of pseudonym user profiles based on the processed data.
Google shortens the IP addresses of users in EU-member states or other states participating in the framework across the European Economic Area. The full IP address is only transmitted to a server in the US by Google and shortened there in exceptional cases.
The IP address transferred from the users' browser is not consolidated with other Google data. Users can prevent the storage of cookies by managing the corresponding settings in their browser preferences; users may furthermore prevent the collection of data generated through the cookie and the transfer of information related to the website to Google by downloading and installing the browser plug-in available via this link: http://tools.google.com/dlpage/gaoptout?hl=de.
You can find additional information about Google's options regarding data use, preferences and objection on the following Google sites: https://www.google.com/intl/de/policies/privacy/partners („How Google uses information from sites or apps that use our services"), http://www.google.com/policies/technologies/ads („Advertising "), http://www.google.de/settings/ads („Managing the information Google uses to display ads").