CD relaunch · visual language · communication · brand systematics · brand management
ista is a leading international company working in the management of energy and water consumption. It provides its customers with intelligent technologies and services for the optimum use of valuable resources.
In decentralised organisations in particular, an intelligent management of brand image ensures a strong increase in ROI.
Andrea Lommatzsch, Senior Manager Corporate Communications ista International GmbH
Corporate Design Power for the brand relaunch
ista's new corporate design is based on a succinct and flexible design principle for all media: the »power wave«. As part of the brand relaunch we developed design principles for analogue and digital channels, a cross-media pictorial language and a sub-brand system. The corporate values »efficient management of energy« and »sustainability« inform ista's visual identity.
The solutions from ista are increasingly smart and digital. To clarify this aspect to the outside, we developed the so-called layer motifs. They visualize the intelligent processes that ista offers as digital applications. The new motifs harmoniously combine the functionalities of the ista applications with private and professional everyday situations.