A global brand arises


 German Design Award | Special Mention 2014

With 14,000 employees and 150 subsidiaries in more than 70 countries, the TÜV NORD GROUP is one of the world's leading technology service companies.


The transparent approach that wirDesign applied in every phase harmonised completely with TÜV NORD's philosophy and helped to increase the internal acceptance of the results.

Brand architecture
The development
of a global umbrella brand

The TÜV NORD GROUP has grown strongly in recent years. New services, products, business segments and locations all over the globe have rendered TÜV NORD's world more complex. The new umbrella brand provides orientation and brings order to the group's heterogeneous brand portfolio.

Brand positioning
»Excellence for your business«

During the process of transition towards becoming the umbrella brand »TÜV NORD GROUP« we were able to answer questions regarding brand strategy, brand architecture and brand positioning, as well as their successful implementation.

Corporate design
Corporate branding

The new corporate brand encompasses all activities and business segments and supports the TÜV NORD GROUP's management communication. Our new corporate design for the TÜV NORD GROUP was honoured with the German Design Award 2014 presented by the German Design Council.

The new brand presence emphasises our position as an international and innovative partner in the field of technical services. We are delighted with this outstanding award and the recognition it represents from the German Design Council.

Our expertise

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Our experience

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Our mission for die TÜV NORD GROUP