The transparent approach that wirDesign applied in every phase harmonised completely with TÜV NORD's philosophy and helped to increase the internal acceptance of the results.
Siegfried Sielemann, Head of Brand Management and Marketing Analysis, Head of Corporate Strategy, TÜV NORD GROUP
Brand architecture The development of a global umbrella brand
The TÜV NORD GROUP has grown strongly in recent years. New services, products, business segments and locations all over the globe have rendered TÜV NORD's world more complex. The new umbrella brand provides orientation and brings order to the group's heterogeneous brand portfolio.
During the process of transition towards becoming the umbrella brand »TÜV NORD GROUP« we were able to answer questions regarding brand strategy, brand architecture and brand positioning, as well as their successful implementation.
Corporate design Corporate branding
The new corporate brand encompasses all activities and business segments and supports the TÜV NORD GROUP's management communication. Our new corporate design for the TÜV NORD GROUP was honoured with the German Design Award 2014 presented by the German Design Council.
The new brand presence emphasises our position as an international and innovative partner in the field of technical services. We are delighted with this outstanding award and the recognition it represents from the German Design Council.
Kai Schubert, head of group strategy at the TÜV NORD GROUP and responsible for strategic brand management. Photograph: German Design Award 2014 Special Mention