Brand relaunch
Best Deal, best Feel.

As the lead agency responsible for ING-DiBa's corporate design since 2010, we work together with a variety of partner agencies to ensure that the bank's strategy comes alive visually in its image.

In the course of the bank's repositioning and its opening up to new target groups, we played a significant role in the creation of the new brand tonality. This led, in 2011, to a campaign concept centred on the claim »The bank and you« and the special »DiBaDu feeling«.

Typography communicates

As the typographical key visual »DiBaDu« was derived from the new claim, we also developed a new corporate type. Typographer Hendrik Weber developed the fresh, autonomous new type »DiBa II« from the genetic material of the two original types. The new type family reflects the defining aspects of ING-DiBa's philosophy: transparency, closeness, honesty, humanity, simplicity, performance and fairness.

The bank and you.


Brand tonality · brand relaunch · internal communication ·
corporate design · corporate type

With more than 8 million customers on its books, ING-DiBa is the third largest retail bank in Germany.

Our CD agency wirDesign helped us to swiftly implement ING-DiBa's new brand tonality at the operational level of marketing and communication in a lean process.

Interested? Contact us.

Dirk Huesmann

Chairman of the board

T +49 30 275728-15
d.huesmann [at] wirdesign [dot] de