Corporate Design relaunch
Simple and clear

Our modernisation of the corporate design focused on the trademark and the colour system. One particular feature of the new image is its visual worlds. Day and night shots illustrate what distinguishes the company and its products.

The brand in rooms

The online toolbox provides users with extensive guidelines for designing corporate presences systematically. As regards »The brand in rooms«, we also defined and documented design guidelines for the architecture and trade fair areas. The uses of form, material, colour and light are specified.

A far-sighted rejuvenation.


 CD relaunch · visual world · design principle · corporate design toolbox

Hella KGaA Hueck & Co. is one of the world's leading suppliers of automobile parts and is based in Lippstadt, Germany. With annual sales of some 5.8 billion euros, this family-run company with around 32,000 employees is represented in more than 35 countries. 

Our expertise
Brand Management

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