Worldwide design principle


CD development · design principle · packaging design · CD implementation

FUCHS PETROLUB is the world's leading independent supplier of lubricants for sophisticated automobiles and industrial fields of application. The group has more than 5,000 employees around the world in 60 operational companies.

Branding from the oil drum
to the Facebook post

From a global standpoint, the group's image had developed unevenly over the years. As the lead agency, we revised its corporate design and implemented it on an international level. The redesign builds upon the existing logo and follows a clear umbrella-brand concept.

Extensive scalability allows adaptation to country-specific needs while preserving global uniformity. Consequently, FUCHS PETROLUB is able to communicate a consistent presence as a global solution provider for special applications, developments and processes. When we launched the redesign, we developed and produced a brand film as a supporting measure. The film works externally as an image medium and internally as a means of presenting the repositioning and the updated CD.

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Stefano Conzatti

Art Director