Only those with a clear image of themselves can communicate a clear image to others.

Market research · Brand analysis · Brand development · Brand identity · Brand strategy · Development of guiding principles · Brand architecture · Brand positioning · Brand relaunch · Naming · Brand claim · Employer branding · Portal-module brand positioning

Together we will find out what makes your corporate brand valuable, examining performance, personality and services. The process that takes us there is analytical, systematic, creative – and ideally discursive. It starts within the substance of your company and leads, step by step, in the direction of the market. In this way, we connect the internal perspective with the marekt perspective and turn your brand into an instrument for implementing your corporate strategy.

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An overview

The wirDesign brand model

The wirDesign BrandExplorer® is more than a simplified brand model. It links up all the facets of your brand to form a coherent whole. It is, moreover, a useful tool, which lays the foundations for the consistent communication of your brand.

Contact us.

Jenny Ehspanner

Senior Brand Consultant

T +49 30 2757 28-21
j.ehspanner [at] wirdesign [dot] de

Strong brands are based on strong identities. That's what makes them so valuable.